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Alexander Seraphim
Designer Story
Company Description: Alexander Seraphim is a luxurious handmade couture quality knit company with very unique designs. Each piece takes a team of 2-3 workers about 10 days to handcraft. The highest in luxury with creative and fashionable prints.

"My design conception is what I describe as a wee bit of a shock. My knit fashions lie somewhere between that term "wee bit" and my early tendency to shock people."
Company Description: Alexander Seraphim is a luxurious handmade couture quality knit company with very unique designs. Each piece takes a team of 2-3 workers about 10 days to handcraft. The highest in luxury with creative and fashionable prints.

My design conception is what I describe as "a wee bit of a shock." My knit fashions lie somewhere between that term "wee bit" and my early tendency to shock people. I am already beyond that initial creative period when shocking people is significant for an artist. On the other hand, I get irritated by traditions and any conservatism in one's creativeness. In other words, I am trying to overthrow the tedious dogmas of knitting, while avoiding the shocking "avant-garde" in my work. And occupying an intermediate space like this, I feel there more freedom than anywhere else in this world. Still, I pay respect to minimalists, though minimalism is rather tedious too: two sleeves, two lapels, the "singing lines of cutting", and that's all. Exhausting! 

Once I have invented a new kind of fastener. It's kind of a giant cloth zipper. Reinforced knit fabric loops replace traditional fasteners, and the wearer slips one loop into another to "zip up" a coat, dress, or whatever. Unfastening is swift. Almost lightning.
Company Description: Alexander Seraphim is a luxurious handmade couture quality knit company with very unique designs. Each piece takes a team of 2-3 workers about 10 days to handcraft. The highest in luxury with creative and fashionable prints.

My design conception is what I describe as "a wee bit of a shock." My knit fashions lie somewhere between that term "wee bit" and my early tendency to shock people. I am already beyond that initial creative period when shocking people is significant for an artist. On the other hand, I get irritated by traditions and any conservatism in one's creativeness. In other words, I am trying to overthrow the tedious dogmas of knitting, while avoiding the shocking "avant-garde" in my work. And occupying an intermediate space like this, I feel there more freedom than anywhere else in this world. Still, I pay respect to minimalists, though minimalism is rather tedious too: two sleeves, two lapels, the "singing lines of cutting", and that's all. Exhausting! 

Once I have invented a new kind of fastener. It's kind of a giant cloth zipper. Reinforced knit fabric loops replace traditional fasteners, and the wearer slips one loop into another to "zip up" a coat, dress, or whatever. Unfastening is swift. Almost lightning.
Q+A
WHAT INSPIRED YOU TO CREATE YOUR COLLECTION?

For me it turned out to be a real disclosure - that nowhere was there such a conservative sphere of creative activity as the sphere of knitting design. And I could not help fighting against such a standstill, and keep devoutly fighting up to the current moment...
WHAT INSPIRED YOU TO CREATE YOUR COLLECTION?

One time, my wife was preparing to knit herself a new dress. She got a German knitting magazine called "Verena", and tried to choose something attractive. When I started to look at the illustrations, I suddenly discovered that all the images I pored over were strangely familiar to me! And I was reminded that a few days before, I had been turning over the pages of a huge book dedicated to the history of photography all over the world.

One picture among others was one of the first color photos ever taken, showing an Alps resort around 1912. There were so many happy, rosy-faced skiers, of both genders, standing under snowy spruces, dressed in sweaters much like those I found in Verena.

Men were decorated with manly crosses, rhomboid shapes, snow-flakes, with reindeers galloping from right shoulder to left. Women shamelessly tried to tempt men with flowers (of species unknown even to inveterate botanists), satin-stitched on their shoulders and breasts.

I was literally amazed! As time has passed through the ages, the design of everything in our everyday world has evolved - from town halls to steam irons, from blast furnaces to lever handles, from trucks to tubes of toothpaste, from toilet tanks to ballpoint pens! Only the design of knitwear has resisted change! For me it turned out to be a real disclosure - that nowhere was there such a conservative sphere of creative activity as the sphere of knitting design. And I could not help fighting against such a standstill, and keep devoutly fighting up to the current moment...
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