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Designer Story
My name is Kajsa and I am a Swedish designer with a BA degree in spatial design from HDK, school of design and craft, Gothenburg and Chelsea College of Art and Design, London.

I sew my garments by hand and deliver by order from my studio in Stockholm. I believe in craft and small-scale production, which in this case result in personal and unique products.
My name is Kajsa and I am a Swedish designer with a BA degree in spatial design from HDK, school of design and craft, Gothenburg and Chelsea College of Art and Design, London.

I sew my garments by hand and deliver by order from my studio in Stockholm. I believe in craft and small-scale production, which in this case result in personal and unique products.

I love to move and to travel and get the most of my inspiration from the environment around me.

- Kajsa Matilda Eriksson

| Stockholm Fashion Week |
My name is Kajsa and I am a Swedish designer with a BA degree in spatial design from HDK, school of design and craft, Gothenburg and Chelsea College of Art and Design, London.

I sew my garments by hand and deliver by order from my studio in Stockholm. I believe in craft and small-scale production, which in this case result in personal and unique products.

I love to move and to travel and get the most of my inspiration from the environment around me.

- Kajsa Matilda Eriksson

| Stockholm Fashion Week |
Q+A
WHAT HAS BEEN YOUR BIGGEST CHALLENGE?

My biggest challenge is also my biggest driving force. It is challenging to be a fashion designer with a small scale business. Even if people today become more aware of values such as quality, craft and the environment, we're not really ready to pay for it yet.

WHAT DO YOU LOVE MOST ABOUT BEING A FASHION DESIGNER?

I love the scale; it makes the process very practical. When I write about scale I compare it to architecture which I practice too. Architecture has a big scale process; it contains a lot of collaboration and planning, but also similar to fashion, it's about construction, materials, function and aesthetic values.

In the design process behind fashion in my case I'm able to work hands on which I find amazing. I go from sketching, to modeling, to sketching again, to work on some details, to modeling again, and suddenly I have a result I find interesting. I love to work in full scale during the process; it allows me to develop the result through every detail.

Designing is fun. It's all about discovering, developing, constructing and sculpturing at the same time. What makes fashion special to me besides the scale is the ability to work with fabric. It's a material with a lot of different properties that generates tons of possibilities.



WHAT HAS BEEN YOUR BIGGEST CHALLENGE?

My biggest challenge is also my biggest driving force. It is challenging to be a fashion designer with a small scale business. Even if people today become more aware of values such as quality, craft and the environment, we're not really ready to pay for it yet.

I love the idea of small scale production because it generates other values to the product and it contributes to fair trade. My biggest challenges with keeping a local and small business are the costs and the ability to find the right material and fabric. Regarding to price I could never compete with the big companies so I chose not to. Instead of seeing the difficulties as hindrances I see them as a benefits. I cannot offer the prices as H&M does but I can offer something else instead, something they can't.

All the garments I design contain parts made by hand, made by me in my studio. In this way I'm able to keep every piece slightly unique and it brings a story to it. Since I finish all garments myself before sending them away they all become special to me and I keep every detail stored. In order to keep the business small I'm able to keep it personal and I'd love to have a relation to my costumers. If there's any enquires regarding my operations I welcome everyone to contact me. If there are any questions about any garment bought from me, I'll help with the details.

Selling through Runway Passport is great. I love to make contact with costumers and designers all around the world and to contribute to cultural exchange through design and thorough personal and small scale business.



WHERE DO YOU GET YOUR INSPIRATION?

Actually a lot of my inspiration comes from my own process. It may sound weird, but the truth is that to create makes me creative. I sometimes start with some kind of idea but the result is seldom like it. When I try something an issue probably turns up and I start to explore it and suddenly I want to try something completely different inspired from solving that problem. My process is often like that, exploring and building until I find a result I like. It's 3D sketching in full scale.

Of course I get inspiration from internet and from other designers too. One of my big hobbies is watching catwalks from our grand designers on YouTube. My absolute favorite is Channel, but to be honest I get more inspiration from things I find a bit ugly but still interesting. Great design makes me happy, but "ugly" design often has a more inspiring effect on me. It trigger's my imagination in a playful and creative way when I feel I'd like to "try" something else with it.



WHAT MADE YOU WANT TO BECOME A DESIGNER?

I don't think I ever wanted to become a designer simply because I never knew designing was a profession. I grew up in an academic family and to study was a matter of course. In high school I dreamed of working with medicine.

However, I believe I always got it in me - being a designer. I'm a "doer", stubborn, high-handed (I'm kind too) and I've always been attracted to do things I was told I couldn't handle. Although I was hardworking in school, I've always stayed home once a week to be able to work on my own projects.

The first step in to what I do today was discovering my mother's sewing machine. The sewing machine gave my creativity new opportunities and I discovered fabric and developed my understanding for shape and function. I learned how to use the machine in my own way and I still see it as a building tool rather than a sewing machine. That's what I do when I design - I build. I don't have a specific plan when I start designing - I guess that would kill my go. I love the issues I meet along the way when I design a new garment. All constructional solutions, all surprises, the capacity in different materials, all becomes important details in the final result.

For me, designing is not the process of getting an idea and make it real. To me designing is about discovering and modeling. You never learn, but you do improve and that's what makes me love being a designer.
SHOP Byke
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