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Loom Loop
Designer Story
Loom Loop was founded by Polly Ho and Melancholiandy, one is a dreamer the other is a perfectionist. It was a chance encounter with a 300 year old heritage fabric, a low rent studio space in Central and with a little luck Loom Loop was born in 2014 in PMQ, Soho HK.

When the designers saw the heritage fabric called the Canton silk, they were bowled over by the artisan techniques employed to dye the silk, it uses a plant based dye, river mud and solar power.

It is eco friendly and although the process is painstaking, it transforms the delicate and fragile silk into something with more substance that can withstand the test of time.
Loom Loop was founded by Polly Ho and Melancholiandy, one is a dreamer the other is a perfectionist. It was a chance encounter with a 300 year old heritage fabric, a low rent studio space in Central and with a little luck Loom Loop was born in 2014 in PMQ, Soho HK.

When the designers saw the heritage fabric called the Canton silk, they were bowled over by the artisan techniques employed to dye the silk, it uses a plant based dye, river mud and solar power.

It is eco friendly and although the process is painstaking, it transforms the delicate and fragile silk into something with more substance that can withstand the test of time. The unusual texture and its unique appearance are the result of the organic process and chemistry from all the elements from nature.

They saw the potential of this forgotten fabric, they were driven to design high quality clothes that reflects its true value. The brand DNA has strong emphases on sustainable fashion and conservation of traditional craftsmanship.

For each collection their core concept is retelling stories of the past in the present.  The past treasures are conserved and continued into the future with their contemporary design and commitment in preservation of our heritage.


The Designer
Designer Polly Ho launched her own brand Loom Loop in 2013 with her partner. Prior to that Polly had a well established career as a fashion designer and consultant, she worked for many international high street brands and advised many Chinese clients. Early on in her career she worked for Misa Harada millinery in London, an experience that had a strong influence on her still today.

She is a real advocate in the slow fashion movement, heritage, sustainability and east meets west are the ingredients that underpin the brand. Her first collection was launched in 2014 in PMQ, by her second collection she was scouted by the global CEO of the South Beach hotel in Singapore built by Norman Foster and designed by Philippe Starck, this golden opportunity landed her a sizable corporate project and put her brand beyond Hong Kong. 

Since then, she has gone on to win SME’s Youth Entrepreneurship Award 2015, Design for Asia Award 2015 — Category Award (Bronze), Perspective 40 under 40 Award for Fashion Design 2016, and RITAHK award for Retailer of the Year for Small Business 2016. In October 2015, she participated the Mercedes Benz Fashion Week in Tokyo with a catwalk show; and in February 2016, she presented another catwalk show at the official New York Fashion Week, both organised by the Hong Kong Trade Development Council.  She graduated with a BA from Hong Kong Polytechnic University in 2004 and studied at the University of Central England.
Loom Loop was founded by Polly Ho and Melancholiandy, one is a dreamer the other is a perfectionist. It was a chance encounter with a 300 year old heritage fabric, a low rent studio space in Central and with a little luck Loom Loop was born in 2014 in PMQ, Soho HK.

When the designers saw the heritage fabric called the Canton silk, they were bowled over by the artisan techniques employed to dye the silk, it uses a plant based dye, river mud and solar power.

It is eco friendly and although the process is painstaking, it transforms the delicate and fragile silk into something with more substance that can withstand the test of time. The unusual texture and its unique appearance are the result of the organic process and chemistry from all the elements from nature.

They saw the potential of this forgotten fabric, they were driven to design high quality clothes that reflects its true value. The brand DNA has strong emphases on sustainable fashion and conservation of traditional craftsmanship.

For each collection their core concept is retelling stories of the past in the present.  The past treasures are conserved and continued into the future with their contemporary design and commitment in preservation of our heritage.


The Designer
Designer Polly Ho launched her own brand Loom Loop in 2013 with her partner. Prior to that Polly had a well established career as a fashion designer and consultant, she worked for many international high street brands and advised many Chinese clients. Early on in her career she worked for Misa Harada millinery in London, an experience that had a strong influence on her still today.

She is a real advocate in the slow fashion movement, heritage, sustainability and east meets west are the ingredients that underpin the brand. Her first collection was launched in 2014 in PMQ, by her second collection she was scouted by the global CEO of the South Beach hotel in Singapore built by Norman Foster and designed by Philippe Starck, this golden opportunity landed her a sizable corporate project and put her brand beyond Hong Kong. 

Since then, she has gone on to win SME’s Youth Entrepreneurship Award 2015, Design for Asia Award 2015 — Category Award (Bronze), Perspective 40 under 40 Award for Fashion Design 2016, and RITAHK award for Retailer of the Year for Small Business 2016. In October 2015, she participated the Mercedes Benz Fashion Week in Tokyo with a catwalk show; and in February 2016, she presented another catwalk show at the official New York Fashion Week, both organised by the Hong Kong Trade Development Council.  She graduated with a BA from Hong Kong Polytechnic University in 2004 and studied at the University of Central England.
Q+A
WHAT DO YOU LOVE MOST ABOUT BEING A FASHION DESIGNER?

I love to draw and dress up. Being a designer, I can dress up myself and help other people dress nice also.
WHAT DO YOU LOVE MOST ABOUT BEING A FASHION DESIGNER?

I love to draw and dress up. Being a designer, I can dress up myself and help other people dress nice also.



WHAT HAS BEEN YOUR BIGGEST CHALLENGE?

We are not good at sales and marketing. So we are still working hard on this area to make our brand get more exposure and get more people know about us.    



WHERE DO YOU GET YOUR INSPIRATION?

Our inspiration mainly comes from our daily life and memories, e.g. movies and old stories. SS15 collection was inspired by a Japanese cartoon movie "ponyo in the Cliff". We drew the goldfish and re-touched in the computer. All prints are original. We used Canton silk mixed in on all items in the collection. Through this new look with Canton Silk we would like share the story of this heritage fabric to our customers.

Our A/W15 collection was inspired by an old movie "Attack Crab Monster" which we saw during our sushi dinner. You can see the prints of flowers is designed into a crab clamp in a subtle way. I used the real crab for the hat.

SS16 inspired by the story the happy prince by Oscar Wilde. Swallow crown blue red diamond are the key elements for the prints. The story is about sharing of love.

FW16 collection inspired by Chinese legend tragic love story, Butterfly Lovers. This story is about a girl disguised as a boy and in love with her schoolmate, but in the end they couldn't get married and then they both dead to become butterflies. We print with prints and cut to express the feeling of this stories by our collection.



WHAT MADE YOU WANT TO BECOME A DESIGNER?

I started my fashion career at the age of 5 by drawing princess figures with different outfits. This was one of my favorite playtime activities. By the age of 7 I started draping blankets as dresses and setting my own fashion store in my bedroom.

My playtime activities remain unchanged, still drawing figures in different outfits, only this time in the workshop in Poly U. I studied there for 4 yrs of handcraft with a break at the University of Central England on an exchange program. I called it as a break, no exaggeration! Living in the UK at that time was like a breeze achieving top grades and I had no complaint of lack of sleep. It was all down to the hard core training in Poly U. During that break I worked in Misa Harada's workshop and travelled extensively in Europe to broaden my horizons as a designer. I also found a new hobby called wine:) Through all these years I’ve been working in the manufacturing and trading retail areas in HK. My passion is still here. After I returned to the PMQ of Hong Kong, my partner and I quit our jobs and start up our own brand Loom Loop. 
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