Prices shown in USD
Prices shown in USD
Designer Story
Alternative Fashion is a womenswear label by founder/owner/designer Alyssa Couture. Alternative Fashion is designed to evoke the power of beauty and strength from within. For the free-spirited, confident woman whom values comfort, ease, and effortless style. The inspiration behind Alternative Fashion is the balance between nature and the urban environment. Designing for cultural integration that is both current, and timeless.
Alternative Fashion is a womenswear label by founder/owner/designer Alyssa Couture.Alternative Fashion is designed to evoke the power of beauty and strength from within. For the free-spirited, confident woman whom values comfort, ease, and effortless style. The inspiration behind Alternative Fashion is the balance between nature and the urban environment. Designing for cultural integration that is both current, and timeless.

Eco//Sustainable//Organic//Natural//Zero Waste. We produce an eco conscious product, using  plant-based fibers, low-impact & plant-based dyes.
Alternative Fashion is a womenswear label by founder/owner/designer Alyssa Couture.Alternative Fashion is designed to evoke the power of beauty and strength from within. For the free-spirited, confident woman whom values comfort, ease, and effortless style. The inspiration behind Alternative Fashion is the balance between nature and the urban environment. Designing for cultural integration that is both current, and timeless.

Eco//Sustainable//Organic//Natural//Zero Waste. We produce an eco conscious product, using  plant-based fibers, low-impact & plant-based dyes.
Q+A
WHAT DO YOU LOVE MOST ABOUT BEING A FASHION DESIGNER?

I love the design process. The evolution. There's always something new, fresh, and exciting to look forward to. I love the constancy of change through design that creates ideas, life, inspiration. Fashion design is a tool to create conscious connection. I love designing because it is a part of me. My work brings passion and interest in my life, and I like to share that with others.
WHAT DO YOU LOVE MOST ABOUT BEING A FASHION DESIGNER?

I love the design process. The evolution. There's always something new, fresh, and exciting to look forward to. I love the constancy of change through design that creates ideas, life, inspiration. Fashion design is a tool to create conscious connection. I love designing because it is a part of me. My work brings passion and interest in my life, and I like to share that with others.



WHAT HAS BEEN YOUR BIGGEST CHALLENGE?

Being able to be content in the present. To actually know how I can be both content and vulnerable at the same time is my most difficult challenge. Due to the nature of not feeling content via feeling vulnerable, I tend to reach for something in the future, that’s not there. It creates a challenge, when there doesn’t need to be one.



WHERE DO YOU GET YOUR INSPIRATION?

Fashion is life. Design is made visible everywhere. Fashion design to me is a lifestyle. I get inspired by many of my interests; Fashion, design, art, style, music, herbs, nutrition, nature, architecture, dance, yoga, literature, film, hiking, culture, friends and family. I get inspired by health.



WHAT MADE YOU WANT TO BECOME A DESIGNER?

I've always had a passion for clothes. Clothing was able to comfort me throughout my life. It's the connection that I have with my clothing that created my desire to design. It’s my mission to support change and create health through fashion design.
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