Fragrance Awards Arabia, internationally known as “Fragrance Oscars” were the 6th edition in the Middle East. The event is an offshoot of the Fragrance Foundation established by legends Elizabeth Arden, Helena Rubinstein and Coco Chanel in New York in 1949, and supports the region’s industry through marketing, promotion, research and education. The Fragrance Awards, established in 2010, are considered the industry’s Oscars.
These awards are celebrated internationally in 7 other countries including, USA, Paris, London, Japan, Russia, Germany and Italy. Fragrance awards gala dinner is attended by top/ prestige fragrance brands from Chanel to YSL, Arabian Oud to Abdul Samad Al Qurashi, Armani to Gucci and Miu Miu.
The event attracted top elite from Media regionally and internationally.
Head of Jury was Ali Jaber, TV director of the Middle East television giant MBC, and judge on the popular Arabs Got Talent.
Host of the event was the very famous Lebanese TV presenter, Raya Abirached. She is the co- host, along with Qusai, of the hit TV talent show Arabs Got Talent. She is also the host of her own TV show Scoop, which provides the latest Hollywood news and interviews with notable actors. The show has been dubbed as being “the Arab version of E!”. Raya traveled all the way from London where she’s based just to present the Fragrance OSCARS and kept the audience excited throughout the whole night with her happy spirit and great presenting skills.
Caterina Ciacatani, the Greek Social Media Marketer of many Fashion and Lifestyle Brands in Italy, Greece and UAE and a well known blogger in Dubai (www.dubailoving.com) was in charge of the Digital Marketing & PR of the event. Caterina studied Fashion & Luxury Brand Management and she’s specialized in Online Brand Management of Fashion & Lifestyle brands. She also has certificates in Personal Shopping and Image Consulting and she worked as a Creative Director of numerous fashion photo shootings. Mr. Haider, the Chairman of Fragrance Foundation Arabia recalled her past as a Stylist of VIPs in Italy and called her to find the best team to dress the host of the event as well as the models.
This is where Myrto Dramountani came into the scene.
Myrto Dramountani is a Fashion Designer and Architect with quirky, sexy, stylish and avant- garde designs, known for her signature laser-cut dresses. She is actively working in London and Dubai. Studying fashion at Parsons the New School for Design, gave Myrto early exposure to the New York City fashion scene. She was accepted at Parsons with a full scholarship (Parsons Graduate Dean’s Scholarship and Vardinogiannis foundation scholarship). After graduating from Parsons, Myrto Dramountani worked with leading fashion firms and designers such as Magaschoni Apparel Group and Victor De Souza. Her first capsule collection was sold at Imilla Road store, in Soho, Manhattan. In March 2011 she opened the 9th Athens Exclusive Designers Week with her winter collection 2011/2012. Her work has been published in magazines such as Vogue UK, Glamour UK, Tatler UK, Grazia Middle East, Marie Claire, Madame Figaro. The inspiration for her collections is the fabric itself which she approaches as a three dimensional surface. The laser cut patterns create visual illusions and give spatial properties to her designs. This approach is achieved by using the latest computational design techniques and digital fabrication technology.
The great looks Myrto created for Raya and the models had to be completed with the perfect pair of shoes. This is where Tsakiris Mallas, the well known Greek shoe brand that has just brought to UAE by Katerina Deligiannidi came into the pic. Since she was a little girl she had a passion with women’s fashion and she was been helping her mother who was the owner of a local store of women’s apparel and footwear. Her love for the Tsakiris Mallas brand and her strong belief that they should not be missing from the UAE market, gave her the push to set up the first, temporary Tsakiris Mallas store in Dubai, which is located in Global Village, Italy Pavilion. (http://www.tsakirismallas.gr/en)
With Myrto Dramountani’s garments and Tsakiris Mallas shoes Caterina was positive that she had created the perfect looks. But they wouldn’t be as fabulous as they ended up being without the Magic Touches of the very talented Greeks: Eirini Hannah – Make Up Artist and Stylianos Gigkakis – Hair Stylist & Make Up Artist.
Eirini is an international makeup artist with 10 years experience in makeup and special effects. She has worked mainly in England as well as Greece and currently in Dubai. After leading Kryolan’s UAE makeup artist team, Eirini founded My Makeup Moments (www.mymakeupmoments.com) along with fellow makeup artist Nitasha Saxena where they lead makeup workshops and also provide provide their expertise for any project, big or small along with their trustful team of beauty professionals covering all types of corporate and private requirements. Eirini and Nitasha were recently awarded the Masala! Magazine “Unsung Heroes” award for their innovative workshops to breast cancer patients.
As per Stylianos, he’s a professional hairstylist and makeup artist with over 16 years experience of high-end salons and for high profile events and celebrities in Europe. The last two years he’s been working in Dubai at Jetset Hair Salon in Emirates Towers. He’s worked on numerous magazines, events, photoshoots and catwalks. His strong communications skills allow him to understand very well his clients’ needs. Apart from a great hairstyle and make up expert, Stylianos has been successfully managing many well known beauty salons.
Among the beautiful models of the night were 3 lovely Greek ladies.
Dimi Koutraki – Emirates Crew & Blogger: www.fourpassion.com
Evita Douropoulou – Digital Media Manager & Mina Karaiskou – Marketing & Event Manager
Last but not least, the 3rd Katerina of the Greek Team that took over Fragrance OSCARS, Katerina Dimaki, a newly arrived in Dubai young lady with Finance Background and a huge passion for event management, worked closely with Fragrance Foundation Arabia’s Chairman Mr. Shahzad Haider and Editorial Manager of Hia Magazine Mr. Adnan Al Kateb in order to make Fragrance OSCARS event a night to remember! Her event management skills along with her pleasant and kind personality were some of the key elements of the event’s success.
Greeks are known for creating buzz wherever they go with their happy spirit and strong personalities! That’s what the Greek Team did for Fragrance OSCARS 15. That’s what the Greek team is hoping to do in many more prestigious events.