Lauren Tanaka, co-founder of The Sales Concept, a consulting business for fashion designers loves the heart and passion of emerging designers. There is no time in a designer’s career where you get creations that are so personal and truly made from an individual’s vision.
3 Reasons Why I love working with Emerging Designers
Emerging designers are rare breed. Never in my life have I met such passionate, creative and hardworking individuals.
I always have loved the fashion design process, yet as my career evolved, I ended up working for corporate companies within merchandising in more of an analytical role. I do recall however the crossroad I took in college when I chose the merchandising route as opposed to the design route.
Being a creative person myself, I always pictured a career in design. However, once immersed into the world of construction, textile science, and pattern making, I soon realized that this wasn’t for me.
As the co-founder of The Sales Concept, I actually get to be involved in both parts of the business which is my true passion. We help independent fashion designers and entrepreneurs grow their fashion business through private consulting and online training courses.
I truly love working with these creative souls and here are three main reasons:
1 – A designer who is emerging and hasn’t truly been discovered is something very special. Of course, the designer may not be as excited to not be a household name quite yet, but when you are first starting out in this crazy world of fashion, being an independent designer and being able to call all of your own shots is something one cannot take for granted.
Finding and working with the right emerging designer is like finding a diamond in the rough. These highly ambitious, hardworking and talented entrepreneurs are such an inspiration of what it means to go after your dreams and what you want for your career and life in general.
Through my consulting company The Sales Concept, my business partner and I are able to help emerging designers understand exactly who their core customer is and how they can create specific styles that are targeted to their individual customers and stores where they can sell their designs.
We help them to not only craft their story in order to connect and build relationships with buyers and customers but also the everyday processes that can be overwhelming.
2 – An emerging designer still has full reign and say over what goes into their brand. Before investors, before a ton of employees, CEO’s, directors, etc, they are able to truly convey their art and message to the world through their clothing.
When you work with larger companies or designers that have larger teams, it can often be difficult to navigate the politics of who is right/wrong in any given situation. Working with independent designers you can get a yes or no much easier. Emerging designers have more of a business attitude because they are a hustler and entrepreneur at heart.
3 – Design and quality product still is everything when it comes to this business.
One thing I’ve learned through this work is that product is everything. Having a great product that is unique, exciting and has a specific point of view is what buyers and consumers are looking for. These designers have their own personality in their products in a way that you just don’t see with the larger brands.
If you find a piece by an emerging designer that you love, you really are buying an individual person’s vision. I love helping them grow and refine such a personal vision.
You cannot find this level of heart and drive anywhere else in the fashion world.