Interview with Naoko Tsuruta- Hong kong

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WHAT MADE YOU BECOME A FASHION DESIGNER?

Since I was a child, I was interested in all sorts of “Fashion”, from dressing up or trying out different fashion styles,hair styles,accessories. I never thought I would be able to make it an occupation. Even after I worked in finance industry, I couldn’t forget about my long-time dream, and finally became Jewelry designer. After I started my career as jewelry designer, I decided to pursue my long time dream, to become fashion designer as well.

 

WHERE DO YOU GET YOUR INSPIRATION? BOTH FOR YOUR MOST RECENT COLLECTION AND AS A DESIGNER IN GENERAL

I get inspiration from everywhere! The important principles in my design is Silhouette and the color combination of the dress. So It maybe the paintings or any art piece I have seen (I was majoring in Art History in uni), illustration books, or monuments.Also for the colors, I get inspiration from Japanese color combination in Kimono, and also some particular cultural elements and shape from Japanese culture.

 

WHAT IS THE MOST EXCITING PART OF BEING A DESIGNER?

There are 2 exciting parts: 1)When the fabric is all put together for the first time for the first fitting, 2) When I come out for finale in the fashion show, and when I feel that the audience really liked my collection.

 

WHAT IS THE BIGGEST CHALLENGE?

To make it a solid and bigger business. My private capital is very limited. Often, I have great ideas for new collection, but I can’t make it happen because of my limited fund. If I have more investment, I can use more unique techniques on the patterns or fabrics in my designs. Also, it is challenging to make your brand known because you need a lot of funds and man-power to do PR and marketing.

 

WHO ARE SOME DESIGNERS THAT INSPIRE YOU?

Not particularly anyone,,,

 

HOW HAVE YOU GROWN SINCE YOUR FIRST COLLECTION?

When I first started, I just created whatever came into my mind, as my passion led me. But as the time goes by, I have come to think more carefully how to present my collection, and how to manage the finance
with the idea I have about my creation, how to do business.

 

WHAT IS YOUR FAVORITE PIECE YOU EVER MADE?

It’s my signature dress. In Blue Kimono with flying cranes patterns. Part of my brand name, Tsuruta, means Crane field, in Japanese. So I like to use Cranes as patterns.

 

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