The Swedish Music Festival “Way Out West” held in Gothenburg equals Coachella for a place to scout fashion and style. Style Influencer Kristina Berg of Stockholm, Sweden had the chance to speak with musician Amanda Bergman.
She comes from a small town in the country, is the youngest of five siblings, and for most of her life has worn functional clothing. Amanda Bergman plays in one of today’s most hyped Swedish bands, Amason.
Read below as Amanda shares her sense of style and more.
WHAT ARE YOU INSPIRED BY IN YOUR CLOTHING STYLE?
Since I grew up in the country, I’ve had lots of animals around me for most of my life. As a result, I’ve always had some form of cowboy romanticism as inspiration. The most important thing when I was growing up was to have functional clothes and to always remember to wear a good pair of jeans.
WHAT IS THE ARTICLE OF CLOTHING YOU USE THE MOST?
What I prefer to wear are suits. I’d really like to somehow represent the form of femininity. I’ve never been much for girly clothes, and I was 23 years old the first time I wore a dress. Same thing goes for shoes. I wore my first high heels a year ago. Usually I just wear boots.
WHERE DO YOU THINK YOUR MASCULINE SENSE OF STYLE COMES FROM?
Since I was the youngest of five sisters, I’ve always had this boy projection from my parents. I’ve had to represent the boy that they never had – much of it comes from that.
WHAT RANGE OF COLORS DO YOU SEE WHEN YOU LOOK IN YOUR CLOSET?
I’ve actually always loved color; my favorite color is wine red. Don’t know how long I’ve been looking for a wine red suit, but I’ve never been able to find one.
DO YOU WEAR LOTS OF COLOR DURING A STAGE PERFORMANCE, TOO?
The thing is, I usually block out those kinds of thoughts, to do something extra on stage. Right before our show today, we decided on what clothes we’d wear, but I just pick out what feels right. To me, it feels unhealthy to be too planned. There are lots of people who really express themselves on stage with their clothes, and I think that’s just fine, but I haven’t really gotten there, it’s mostly a thought that stresses me out.
DOES YOUR MUSIC GO HAND IN HAND WITH YOUR CLOTHING STYLE?
Since I’m so much on the inside of my own music, it’s hard to make a fair assessment of that. Obviously it’s my performance, and what I’m wearing is another expression of my personality. The thing I think about most is my role as a woman on stage. I think all women do amazing things, but what I want to represent is an alternative to the usual image of femininity. So it would be hard for me to go out on stage in sheer material, even if I might wear something like that in private. It might also have something to do with the fact that I play in a band with four men, where I’m the singer, which still makes me feel like a stereotype, even though I try to blend in.
I think that your way of expressing yourself is a process, and that all the time you’re learning how to relate to it and what you actually think. Later in life, I think I’ll have an even more conscious way of dressing.
WHERE DO YOU USUALLY BUY CLOTHING?
Ultimately, the most important thing for me is to buy what I like. Mostly, I buy secondhand. As far as brands go, I’ve had a long relationship with the brand Hope. One Swedish designer I really like a lot is Rodebjer, and their suits. FINALLY,
AMANDA: HOW WOULD YOU DESCRIBE YOUR STYLE?
A sense of humor and an attitude that lets me jump on the next motorcycle!