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#RoleModels: Fashion Designer Carrie Hammer Ditched #RunwayModels for #RoleModels this New York Fashion Week

Fashion designer Carrie Hammer of New York  stood out during New York Fashion Week, not only for her chic, elegant and well crafted designs, but also for her support of “real women”. Carrie Hammer puts women who are real role models on the runway – ones who other women can admired for their accomplishments, not only for their looks. Check out our interview with Carrie Hammer below:

 

WHAT MADE YOU DECIDE TO BE COME A DESIGNER?

I started to design my own clothes after my frustration with the lack of clothing available for professional business women. I was working in ad sales and had nothing to wear to work! At first it was just for myself, but after an overwhelming response to my dresses, I decided to become a full time designer.

 

WHAT DO YOU LOVE MOST ABOUT BEING A DESIGNER AND WHAT IS THE BIGGEST CHALLENGE?

I love the powerful women who inspire my designs. Every season, I design each dress specifically for the Role Model that will be wearing it on the runway, and then name the piece after her. This can also be challenging at times, because every woman is different.

 

WHO IS THE WOMAN WHO WEARS CARRIE HAMMER AND WHAT IS SPECIAL ABOUT YOUR COLLECTION?

The CARRIE HAMMER woman is powerful, influential, accomplished, inspiring, beautiful, and confident. She is a CEO, and entrepreneur, a philanthropist, an executive, a businesswoman. She is the modern day Superwoman.

What is special about my collection is that my dresses are designed to empower women both inside and outside of the workplace. Traditional “business wear” for women is boring. Our designs are feminine and fun, while still professional and powerful. We want the CARRIE HAMMER woman to feel confident and powerful at work, and then translate that confidence when they step out of the office and head to a happy hour.

 

HOW DID YOU COME UP WITH THE IDEA FOR #ROLEMODELS AS MODELS?

At my first New York Fashion Week show, I was going through the checklist of everything we needed with my stylist, and when we got down to model castings I though, “I can’t put underage models on the runway when all of my clients are such role models.” That was a lightning bolt moment for me, and its been Role Models Not Runway Models ever since.

 

WHO IS YOUR ROLE MODEL?

My mother.

 

WHAT DOES IT TAKE TO BE A ROLE MODEL?

One’s power, passion, and accomplishments.

 

WHAT ADVICE DO YOU HAVE TO YOUNG GIRLS LOOKING FOR THEIR ROLE MODELS?

Look up to women for their accomplishments, and not only their physical beauty.

 

HOW DO YOU TRY TO BE A ROLE MODEL?

I want to be a Role Model by giving women and young women alike, a new definition of beauty. I work really hard to hopefully show women than beauty lies in our differences, and that everyone is beautiful; every race, color, age, and ability.

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