Tag Archives: design

New Brand to Watch – Coming Soon to Runway Passport is Jia Wertz’ Very Chic Studio 15

We are so excited to share Jia Wertz of Studio 15 with all of you fashion obsessed ladies. We definitely know you will love her, her collection and the amazing charity Kleos that she is collaborating with. Please check out her interview below to learn more:

WHAT INSPIRED YOU TO START STUDIO 15?

I spent 15 years working for major brands such as bebe, Aldo, and Guess and loved not only the fashion aspect of it, but the business side as well. I knew long term I wanted to spend my time doing something I love day in and day out, and that’s why decided to create Studio 15. It allowed me to bring together my two passions: fashion and philanthropy.

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WHERE DO YOU GET YOUR INSPIRATION FROM?

First and foremost from the streets of New York City. Much of the inspiration behind our collections comes from the impeccable style of the women in New York. And secondly, from traveling the world. Anytime I have the opportunity to travel and experience different cultures, I’m inspired.

 

WHAT IS YOUR DREAM DESTINATION FOR YOUR NEXT VACATION?

Well, I just returned from Trinidad and that was pretty amazing, I had been wanting to visit Trinidad for over a decade and finally did it. We also shot our next campaign shoot for Studio 15 while we were there, which was a blast! My next dream destination is definitely Maldives. If I could just stay in one of those water bungalows, it would really be a dream come true.

 

WHO IS THE WOMAN WHO WOULD WEAR STUDIO 15?

She’s bold, young, in style, and stands out in a crowd.

Bespoke Collection Floor Length Skirt Studio 15

WHAT WAS YOUR FIRST JOB EVER?

My first job ever was working a hot dog stand when I was 14 years old (not many people know that).

 

TELL US ABOUT THE CHARITY YOU PAIR WITH?

Kleos Microfinance Group is an organization aimed towards improving the living conditions for people around the globe that are in the greatest need of economic assistance. Simply put, Kleos gives small manageable loans to people who may otherwise not be able to get funding to start their own small businesses.

 

WHAT HAS BEEN THE BIGGEST CHALLENGE IN BEING A DESIGNER?

The costs of production. Studio 15’s Bespoke Collection is produced right here in New York City, so it can get quite expensive, and we aim to keep our prices as low as possible for our customers, so it can be a challenge. But that is something we will not change. We are very focused on providing high quality pieces at affordable prices for our customer.

 

BIGGEST SUCCESS?

We dressed Liz Hernandez on Access Hollywood last week, that was a pretty big deal for a small startup. Liz wore our Midi Skirt & Crop Top Two-Piece Set and she looked incredible in it.

 

HOW AND WHEN DID YOU REALIZE YOU WANTED TO BE A DESIGNER?

I have been making my own clothes since I was a teenager. I’ve always been petite and when I was young, store bought clothes often wouldn’t fit me right, so my mom would alter them for me. And then she taught me how to sew so I could do it myself. I immediately started to sew my own clothes, and loved the freedom to create whatever I wanted.

 

ANY ADVICE FOR STARTING OUT DESIGNERS?

In order to create designs that will sell and are marketable, it is always crucial to ask yourself two very important questions, and if you have a really good, clear answer to these questions, you will have much better sell through rates. If you don’t have a clear answer to these questions, chances are that people may love it, but still won’t buy it because they won’t have an occasion to wear it to.

i. Who will wear this piece?

ii. Where will she wear it to?

 

IF YOU WERE HAVING LUNCH WITH ANNA WINTOUR AND CARINE ROITFELD WHAT WOULD YOU WEAR?

Something sleek and in style. I don’t think I would change the way I select my outfit every other day, except that I’d be sure to take a dose of confidence with me.

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Fashion Blogger to Follow-Jas + Ness From Los Angeles

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NAME: Jas and Ness
WEBSITE/BLOG: Jas and Ness – http://tessa-jay-circanow.blogspot.com.au
CITY + COUNTRY: Los Angeles, United States

 

WHAT INSPIRED YOU TO START YOUR BLOG?

Jas: I read blogs all the time and honestly it’s the comments that inspire me! Lol no matter how negative or positive, it shows passion and enthusiasm. I’d like to have a blog one day that brings that commentary. Also, just to be able to show people who follow us different sides of us, keep them updated with the cool things we do.

 

WHAT IS THE STORY BEHIND YOUR BLOG NAME?

“A Twins Way Of Life” derived from a fellow blogger who used the name “A Kings Way Of Life” it had a little ring to it. That’s the point of our blog, to show you our way of life ​ through photos​ … ​ with the “Jas & Ness: Fashion, Music, Lifestyle” it’s pretty straightforward

 

WHAT MAKES YOUR BLOG STAND OUT?

There are these two racially ambiguous, super attractive girls who dress there ass off and look just alike! ​:-p​

 

DESCRIBE YOUR PERSONAL/SIGNATURE STYLE?

Jas: my motto is “Stay Ready, Ain’t Gotta Get Ready!” In my world, I never know who I’m gonna meet next or what wave I will be thrust into LOL so I dress convenient​ly​. I like to look dressed up all the time, so I wear gold jewelry with everything and over-accessorize! My signature style my is cat eyeliner and swooped bangs.

Ness:​ In one word, it would be VERSATILE. I can start the day off in sweatpants and a crop top and then by evening drop the sweats, throw on a skirt and heels and be ready to go after a couple touch ups!

 

WHO IS YOUR #1 FASHION ICON?

Jas: Petite Asian women, I realized that when I lived in Flushing Queens, New York. We used to take the 7 train and it was located in the Chinatown part and I would see all these older Asian women with their shirts tucked into their jeans with a belt and a wrap. That’s definitely where my “base” style comes from.

Ness: I’m inspired by overseas fashion; mixing Asian and European with a little bit of South Sacramento.

 

FAVORITE LOCAL DESIGNERS?

Jas:​ ​HommeFemme is a streetwear brand on the come up. They take really basic silohuettes, alter the cut and the dopest intricate detail to it! www.HommeFemmeLA.com RoperRope is a good friend of ours. He has the most original yet classic style I’ve seen and he inspires me not only with his designs but with his work ethic! ShopRoperRope.com

Ness: There’s a couple girls designers I really like right now that I think are very original and creative – @slimjawn is dope and there’s this shop on Melrose I just discovered, Luxury Jones (@luxuryjonesmelrose)

 

FAVORITE WEBSITES?

Jas:​ ​NecoleBitchie.com it’s my guilty pleasure

Ness: Complex; for all music and pop culture stuff, NecoleBitchie; for all my gossip, and I like discovering cool underground sites like AntiSociety.com by David Sebastian – he’s dope, check him out!

 

FAVORITE ITEM IN YOUR CLOSET NOW?

Jas: [image: Inline image 2] ​”Fancy Trinkets” Sequined top from www.jasandness.com​

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Ness:​ [image: Inline image 1] ​”Crossing Lines” Furry Sweater from www. jasandness.com​

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FAVORITE BOOK, MOVIE + BAND?

Jas: Book- The Coldest Winter Ever, Movie- Holes (yes, the Disney movie w/ Shia LaBouf. My 5th Grade teacher read it to me and for some reason it always resonated with me), Band- Majid Jordan
Ness​: Book- I got this one called “Book of Questions” it makes for
interesting conversations. Movie- “Gia” w/ Angelina Jolie Artist: Tupac

 

IF YOU WERE TO HAVE LUNCH WITH ANNA WINTOUR AND CARINE ROITFELD WHAT WOULD YOU WEAR?

Jas: My pinstripe carrot pant, with a black ribbed tank top, belt w/ gold buckle, and a furry jacket, lots of gold accessories​ ​

Ness: All black, several layers w/ pops of color and lots of gold accessories- to represent my true fashion essentials.

 

SONG YOU HAVE BEEN LISTENING TO THE MOST/ON REPEAT?

Jas: Satisy You- Puff Daddy ft R.Kelly, Doja Cat- So High, Majid Jordan- Her ​

Ness: Get Away (Remix) – Kehlani, FWU – Pia Mia, Play No Games -Big Sean, I’m That N*gga – Tshawntrust, Drowning (Lido Remix)

 

ANY OTHER BLOGS YOU LOVE?​ ​

Finding cool Tumblr pages​.

 

BIGGEST FASHION MISTAKE YOU EVER MADE?

Jas: go longer than a day w/ a broken acrylic nail! ​ ​

Ness: I turn mistakes into fashion statements! ​

 

3 FASHION TIPS?

​Jas: 1. When in doubt, wear black! 2. Nails equal SALES 3. Fill in your brows and put on a cat-eye

Ness: ​1. Stay ready, don’t gotta get ready 2. Put some damn accessories on! 3. Dress like you might run into your ex today.

 

FAVORITE SNACK – PICK ME UP?​ ​

Jas: Sushi from Wockano during happy hour. ​

Ness: Crab cakes!​

 

WHAT IS THE STYLE OF THE CITY YOU LIVE IN AND WHAT DO YOU LOVE ABOUT YOUR CITIES STYLE?

Jas: Living in LA, it can be very casual but coming from New York, I can’t help but wear fur or leather still. I love LA because you can wear pretty much anything anytime of day. ​

Ness: I like LA because I feel like everyone is so casually sexy! I like to mix that with a little NY edge… ​

 

WHAT IS YOUR DREAM JOB?

Jas: I have 2. The first is to do the costumes for either a music tour or a movie (or both) and the second is to DJ a big party overseas in London​!

Ness: Ultimately, to be 1/2 of the dopest Twin Designer DJ duo from east to west and all around the world…

 

WHAT WAS YOUR FIRST JOB?

​Jas: My first job was at 14. I worked for the Mayor’s Office as an
assistant. I would run mail around downtown, organize files, decorate the rooms, get coffee. I was ballin’ out at 14​ it was dope.

Ness: Yeah, me too. We’ve basically always had the same jobs/worked together since then, lol ​

 

WHAT IS YOUR TYPICAL DAY LIKE?​ ​

Jas: Wake up around 10am, workout for 15-30 min, turn some music on, and get dressed for like 2 hours! LOL Then get on the computer, work on JasAndNess.com. Run my downtown LA errands, link up with some cool kids, have an midday cocktail. Then get some plans going for the night.

Ness: I’m NOT a morning person at all – so I usually get things going around 1pm. I look at my to-do list and try to divide & conquer all! Mastermind 24/7

 

GUILTY PLEASURE?​ ​

Jas: viewing naked women on Tumblr. ;-x ​

Ness: ​breaking hearts 🙂

Interview with Yen Yeung Desinger for NOBEING – Hong Kong

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Photographer: Gustavo Villar – http://www.gustavovillar.com/
Photo taken at New York Asian Fashion Week Extravaganza produced by Vicki Victoire(Gwen Vikkey Miao) of La Mode by GV Miao – an Oriental Perspective –  http://la-mode-by.gvmiao.com/

WHAT MADE YOU BECOME A FASHION DESIGNER?

I love jewelry, I think jewelry is the second layer of skin test.

 

WHERE DO YOU GET YOUR INSPIRATION? BOTH FOR YOUR MOST RECENT COLLECTION AND AS A DESIGNER IN GENERAL

Under any circumstances, film, architecture and life, as long as the eye can become to feel the inspiration. For example my latest collection.This collection inspiration came from the movie “STRINGS”. The movie is about puppets and their connection with the strings.Every tug,every struggle,every wish to be free. We added difference colors to bring out the liveliness of the story.

 

WHAT IS THE MOST EXCITING PART OF BEING A DESIGNER?

You can witness everything started from zero.

 

WHAT IS THE BIGGEST CHALLENGE?

My biggest issue is time management. When you combine tough timelines and too many late nights in a row, it could potentially spell disaster. Well, short-term disaster anyway. There’s always a light at the end of the tunnel.

 

WHO ARE SOME DESIGNERS THAT INSPIRE YOU?

Steven Paul Jobs

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Interview with Betty Lau From RBRK- Hong Kong

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Photographer: Gustavo Villar
http://www.gustavovillar.com/
Photo taken at New York Asian Fashion Week Extravaganza produced by Vicki Victoire (Gwen Vikkey Miao)of La Mode by GV Miao – an Oriental Perspective – http://la-mode-by.gvmiao.com/

WHAT MADE YOU BECOME AN ACCESSORIES DESIGNER?

Art and fashion design are my life. I spent a lot of time to match my outfits before I went out when I was little and I love watching fashion shows and fashion models since that. Therefore, I know by that time, one day I will have to design my own clothes and accessories. Finally I chose handbag to go for my dream because it was my family business and I am also really devoted in it.

 

WHERE DO YOU GET YOUR INSPIRATION? BOTH FOR YOUR MOST RECENT COLLECTION AND AS A DESIGNER IN GENERAL

I’ve got my inspiration by day to day interaction with people and also the environment atmosphere. Like I was born in a Hong Kong and I graduated in New York, so these city’s lifestyle and their vibrant spirit has the most influence on my designs. One of the element I am concerning to my designs is it has to be practical for girls to carry from day to night.

 

WHAT IS THE MOST EXCITING PART OF BEING A DESIGNER?

The most exciting part is of course when you see your customers are really happy when they are carrying your designs and pass along a good reputation to their friends.

 

WHAT IS THE BIGGEST CHALLENGE?

The biggest challenge is when a new product come out, we have test a certain ways to make sure the durability and also wait the market feedback.

 

WHO ARE SOME DESIGNERS THAT INSPIRE YOU?

Miuccia Prada, Phoebe Philo and Valentino.

 

HOW HAVE YOU GROWN SINCE YOUR FIRST COLLECTION?

Start from my first collection, I will review it after the season ended, I will make improvement on the details and develop new colors for the best seller items. Then also to collect the customer’s preference and market trend as a consideration for my next collection.

 

WHAT IS YOUR FAVORITE PIECE YOU EVER MADE?

My favorite piece is call ” Venus Mini”, it was a vintage classy design and it was one of our best seller too.

 

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Designer of the Week: Cleo Gkatzeli from Athens, Greece

Interview with Cleo Gkatzeli from Athens, Greece

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WHAT DO YOU LOVE MOST ABOUT BEING A FASHION DESIGNER?

The best thing about fashion designing is that it’s a very creative profession and this never ceases to impress me!
I love my work so much that… I don’t feel like it’s working at all!

 

WHAT HAS BEEN YOU BIGGEST CHALLENGE?

The biggest challenge is to decide the path in which you want to walk through, and what is your aim, of course.
The most important thing of all is to know what direction you want to follow as a fashion designer. The dream! As soon as you have it clear in front of you, then it is possible to accomplish anything!

 

WHERE DO YOU GET YOUR INSPIRATION?

Being among fabrics and colors, is my happy place. Seeing or touching new fabrics and various other materials like ribbons, buttons and other trims, is enough to trigger many different design ideas in my mind which I can’t wait to bring to life! Foreign cultures and travel also brings me so much inspiration, so I always wish to travel in several countries.

 

WHAT MADE YOU WANT TO BECOME A DESIGNER?

Becoming a fashion designer was not a wish, it was a natural turn in my life.
My parents were both in the clothing industry, they owned two clothing shops. They were not designers themselves however. From my early age I had an inclination for painting and drawing, so my main studies were in Fine Arts. After I graduated my parents just gave me the idea to also study fashion design, and they did so good!! I am so grateful to them for this boost!

Interview: Rodrigo Moraes: Photographer @ Sao Paolo Fashion Week

WHAT WAS YOUR FAVORITE SHOW DURING SPFW?
My favorite show was the brand Cavalera. Much like their parades, Cavalera always has some surprise and the scenery is always beautiful.

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WHAT IS THE MOST EXCITING PART OF SHOOTING FASHION WEEK?
The most exciting part is when the world-famous models enter the parade, such as, Gisele Bundchen. Their attitude in the parade infects everyone, even us photographers.

 

WHAT IS THE MOST STRESSFUL PART?
The most stressful part are the queues we face for the major brands. There is always a large number of photographers and the queue is large.

 

ANY NEW MODELS TO PAY ATTENTION TO?
Models that stood out in this latest edition were Waleska Gorczevski, Amanda Sanchez, Cristina Herrmann, and Carolina Melchior.

 

WHICH DO YOU PREFER AND WHY – BACKSTAGE OR RUNWAY?
I loved the environment backstage, but what I really loved most were the shows. I think every show is very different. The Designers brought surprises and always tried to do something unique. That allowed me to take very creative photos. Both Runway and Backstage allowed me to create very beautiful photos.

 

WHAT MADE YOU WANT TO BECOME A PHOTOGRAPHER?
What made me become a photographer was the love I have for photography and art. Being able to work with what we really love is amazing. Every day is a discovery and I see how the picture makes us a better person. Photography has a power beyond what we imagine. I can not say that I choose the photograph, but that the picture chose me.

 

WHAT WOULD BE YOUR DREAM SHOOT TO DO?
My dream is to photograph fashion week in New York; I find the parades amazing. Of course, I have many other dreams, such as photographing fashion campaigns of internationally renowned brands.

 

WHAT IS SPECIAL ABOUT FASHION IN SAO PAOLO?
The Sao Paolo fashion week is special beyond their parades with reputable brands in the fashion market, has the presence of many top models as well as beginners models that stand out after a parade. Despite some problems I think Sao Paolo is one of the main fashion week in the world, I think the fashion market in Brazil is growing far beyond the Brazilian models always be among the best in the world.

 

WHAT WAS THE FIRST SHOOT YOU EVER DID?
I took behind the scenes photographs at fashion week. I always try arriving to an event early in order to learn more about the models and to adapt myself into the environment.

 

WHAT ADVICE DO YOU HAVE FOR ANY STARTING OUT PHOTOGRAPHERS?
The advice I would give to photographers who are beginning would be to seek contacts with people linked to fashion. That way you have an opportunity to create a fashion portfolio. After that, things tend to happen of course, but that all depends on your dedication and commitment; as in everything in life.

Victor-DzenkVictor Dzenk

 

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