Tag Archives: emerging fashion

Indie Designers are My Favorite to Work With.

Lauren Tanaka, co-founder of The Sales Concept, a consulting business for fashion designers loves the heart and passion of emerging designers. There is no time in a designer’s career where you get creations that are so personal and truly made from an individual’s vision.

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3 Reasons Why I love working with Emerging Designers

Emerging designers are rare breed. Never in my life have I met such passionate, creative and hardworking individuals.

I always have loved the fashion design process, yet as my career evolved, I ended up working for corporate companies within merchandising in more of an analytical role.  I do recall however the crossroad I took in college when I chose the merchandising route as opposed to the design route.

Being a creative person myself, I always pictured a career in design. However, once immersed into the world of construction, textile science, and pattern making, I soon realized that this wasn’t for me.

As the co-founder of The Sales Concept, I actually get to be involved in both parts of the business which is my true passion. We help independent fashion designers and entrepreneurs grow their fashion business through private consulting and online training courses.

I truly love working with these creative souls and here are three main reasons:

 

1 – A designer who is emerging and hasn’t truly been discovered is something very special. Of course, the designer may not be as excited to not be a household name quite yet, but when you are first starting out in this crazy world of fashion, being an independent designer and being able to call all of your own shots is something one cannot take for granted.

Finding and working with the right emerging designer is like finding a diamond in the rough. These highly ambitious, hardworking and talented entrepreneurs are such an inspiration of what it means to go after your dreams and what you want for your career and life in general.

Through my consulting company The Sales Concept, my business partner and I are able to help emerging designers understand exactly who their core customer is and how they can create specific styles that are targeted to their individual customers and stores where they can sell their designs.

We help them to not only craft their story in order to connect and build relationships with buyers and customers but also the everyday processes that can be overwhelming.

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2 – An emerging designer still has full reign and say over what goes into their brand.
Before investors, before a ton of employees, CEO’s, directors, etc, they are able to truly convey their art and message to the world through their clothing.

When you work with larger companies or designers that have larger teams, it can often be difficult to navigate the politics of who is right/wrong in any given situation. Working with independent designers you can get a yes or no much easier. Emerging designers have more of a business attitude because they are a hustler and entrepreneur at heart.


3 – Design and quality product still is everything when it comes to this business.

One thing I’ve learned through this work is that product is everything. Having a great product that is unique, exciting and has a specific point of view is what buyers and consumers are looking for.  These designers have their own personality in their products in a way that you just don’t see with the larger brands.

If you find a piece by an emerging designer that you love, you really are buying an individual person’s vision. I love helping them grow and refine such a personal vision.
You cannot find this level of heart and drive anywhere else in the fashion world.

 

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Bound Amsterdam @ Amsterdam Fashion Week July 2016

Amsterdam Fashion Week SS2017: Bound Amsterdam: Runway + Backstage
Photographer : Giusy de Ceglia

Bound Amsterdam designer duo Maras Rejaän Maras and Sheila Lopes Alfonso are an emerging designer team to follow. The two fashion designers debuted their menswear collection during Amsterdam Fashion Week July 2016. Their menswear designs are made with the best Italian fabrics creating clean, minimalist and innovative pieces. Their goal is to fill in  the gap for stylish and fashionable premium menswear.

This current collection is titled “Class of 2017″ after a Japanese Film of the same name. The two are a perfectly balanced pair with Sheila Lopes Alfonso’s background in fashion and business and Maras Rejaän Maras background in graphic design. The two share the same passion for quality and minimal menswear design.

Top Dutch Fashion photographer Giusy de Ceglia takes us both backstage and on the runway during Amsterdam Fashion Week July 2016.

Bound Amsterdam SS17 Backstage - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage - Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Bound Amsterdam SS17 Backstage – Mercedes-Benz Amsterdam Fashion Week July 2016. Copyright: Giusy de Ceglia

Preview of Next House of Byfield Collection

As we are in the heart of Amsterdam Fashion Week designers are thrilled to share the collections and designs they have poured their hearts and souls into over the past six months. One of our favorite Amsterdam fashion Designers, Carmichael Byfield for the House of Byfield is giving us a sneak peak of what you can expect to shop on Runway Passport next season.  True to his personality of vibrant and playful patterns, Carmichael Byfield shares his fun and very fashionable photoshoot with us. Be on the look out as these vibrant prints from one of our favorite globally emerging designers will be available shortly in the Amsterdam Boutique.
Photographer : Marc Lambrechts

Models : Charelle Van Dalm, Charissa Onyinye Emanuel, Shanice Shacayna, Cindy Koopmans, Medlon dos Santos, Maurice Muller, Ridgel Ridgel, Jason Hart, Ruben Yigal

Makeup Artist and Hair : Charatsri Chankracharng & Sensi Arce

Stylist / Designer : Carmichael Byfield’

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Spotlight: Mary Katrantzou

Mary Katrantzou by Kevin Abosch

As with any other form of art, fashion is a reflection of the times, and as we continue to develop new technology that makes everything more convenient for us, so too do we use technology to innovate fashion. This was how the digital print trend in fashion grew, and now, it’s being hailed as “probably the greatest innovation of 21st-century fashion.” Writing for the Wall Street Journal, Christina Binkley has said that “vastly improved digital printing technologies allow designers to innovate while beefing up their brands.”

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Among the many designers who have begun to use digital print technology to create their looks, there is one undisputed queen: Mary Katrantzou. Katrantzou is an Athens-born designer who grew up among the visual arts, with a mother who worked as an interior designer and a father involved with textile design. She moved to America to study for a BA in Architecture at the Rhode Island school of design, before transferring to Central Saint Martins to complete her BA degree in textile design, but it wasn’t until she graduated that she shifted her focus into womenswear, earning an MA Fashion from Central Saint Martins. Right off the bat, Katrantzou’s designs wowed audiences as she opened the 2008 graduating show. Themed around trompe l’oeil prints of oversized jewellery featured on jersey- bonded dresses, her designs were whimsical and showed off the illusions that digital prints could accomplish in fashion.

A year later, her first ready-to-wear collection debuted at Spring/Summer London Fashion Week 2009, and achieved show status the following season. In less than ten years, Katrantzou has gone from opening her graduating show to winning the Swiss Textiles Award in 2010 and signing exclusive deals with a renowned fashion aggregator to begin to sell her collections online in 2014. The success of this young designer is apparent, and as she has begun branching out into other different styles, she has even been chosen to design costumes for the New York City Ballet.

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When asked why she thought Katrantzou’s work was so successful, Ruth Chapman, CEO of fashion boutique Matches, told The Guardian, “Two main things: She cuts her dresses beautifully, so they fit and flatter the wearer, and secondly, her prints are extremely clever. They stand up as works of art in their own right, which makes her dresses highly collectable. Her designs always make me feel uplifted.”

While Katrantzou has begun experimenting with other styles, she maintains that prints will always be part of her collections. “Everyone wanted a change and was ready to move on from prints,” Katrantzou says. “We want to evolve into a bigger vocabulary and have a range of depth in the collection that we never had before.” However, she adds, “Prints are an entity, and they’re perfect. It’s crucial to keep the prints as well.”

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