Tag Archives: fashion founder

New Brand to Watch – Coming Soon to Runway Passport is Jia Wertz’ Very Chic Studio 15

We are so excited to share Jia Wertz of Studio 15 with all of you fashion obsessed ladies. We definitely know you will love her, her collection and the amazing charity Kleos that she is collaborating with. Please check out her interview below to learn more:

WHAT INSPIRED YOU TO START STUDIO 15?

I spent 15 years working for major brands such as bebe, Aldo, and Guess and loved not only the fashion aspect of it, but the business side as well. I knew long term I wanted to spend my time doing something I love day in and day out, and that’s why decided to create Studio 15. It allowed me to bring together my two passions: fashion and philanthropy.

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WHERE DO YOU GET YOUR INSPIRATION FROM?

First and foremost from the streets of New York City. Much of the inspiration behind our collections comes from the impeccable style of the women in New York. And secondly, from traveling the world. Anytime I have the opportunity to travel and experience different cultures, I’m inspired.

 

WHAT IS YOUR DREAM DESTINATION FOR YOUR NEXT VACATION?

Well, I just returned from Trinidad and that was pretty amazing, I had been wanting to visit Trinidad for over a decade and finally did it. We also shot our next campaign shoot for Studio 15 while we were there, which was a blast! My next dream destination is definitely Maldives. If I could just stay in one of those water bungalows, it would really be a dream come true.

 

WHO IS THE WOMAN WHO WOULD WEAR STUDIO 15?

She’s bold, young, in style, and stands out in a crowd.

Bespoke Collection Floor Length Skirt Studio 15

WHAT WAS YOUR FIRST JOB EVER?

My first job ever was working a hot dog stand when I was 14 years old (not many people know that).

 

TELL US ABOUT THE CHARITY YOU PAIR WITH?

Kleos Microfinance Group is an organization aimed towards improving the living conditions for people around the globe that are in the greatest need of economic assistance. Simply put, Kleos gives small manageable loans to people who may otherwise not be able to get funding to start their own small businesses.

 

WHAT HAS BEEN THE BIGGEST CHALLENGE IN BEING A DESIGNER?

The costs of production. Studio 15’s Bespoke Collection is produced right here in New York City, so it can get quite expensive, and we aim to keep our prices as low as possible for our customers, so it can be a challenge. But that is something we will not change. We are very focused on providing high quality pieces at affordable prices for our customer.

 

BIGGEST SUCCESS?

We dressed Liz Hernandez on Access Hollywood last week, that was a pretty big deal for a small startup. Liz wore our Midi Skirt & Crop Top Two-Piece Set and she looked incredible in it.

 

HOW AND WHEN DID YOU REALIZE YOU WANTED TO BE A DESIGNER?

I have been making my own clothes since I was a teenager. I’ve always been petite and when I was young, store bought clothes often wouldn’t fit me right, so my mom would alter them for me. And then she taught me how to sew so I could do it myself. I immediately started to sew my own clothes, and loved the freedom to create whatever I wanted.

 

ANY ADVICE FOR STARTING OUT DESIGNERS?

In order to create designs that will sell and are marketable, it is always crucial to ask yourself two very important questions, and if you have a really good, clear answer to these questions, you will have much better sell through rates. If you don’t have a clear answer to these questions, chances are that people may love it, but still won’t buy it because they won’t have an occasion to wear it to.

i. Who will wear this piece?

ii. Where will she wear it to?

 

IF YOU WERE HAVING LUNCH WITH ANNA WINTOUR AND CARINE ROITFELD WHAT WOULD YOU WEAR?

Something sleek and in style. I don’t think I would change the way I select my outfit every other day, except that I’d be sure to take a dose of confidence with me.

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Fashion Founder – Julia Macalaster of PreeLine

There are so many amazing new fashion startups coming about lately. It is very exciting to watch as our world expands internationally. One we are really excited about is PreeLine which is a social trendsetting community where you can vote on next seasons collections and your opinion helps the designer create their next season collection.

We had a chance to talk to their very stylish Co-Founder (which she founded along with David Lamer) Julia Macalaster about PreeLine and Fashion.

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WHAT IS PREELINE ABOUT? 

PreeLine is a social trendsetting community where members can spark conversation and discover inspiration around future fashions.

 

WHO SHOULD USE IT AND WHY?

We’re a community of trendsetters, of empowered risk takers, and of incessantly social creatures.  We’re here to have fun, to discover and to set the trend.  If you love to discover, socialize and build this is the place for you.

 

WHAT MADE YOU COME UP WITH THE IDEA?

David Lamer, CEO and co-founder of PreeLine was sick of debating with his design teams about what would be their best seller.  He realized that rather than debating he could just go ask the consumer what they want.  With PreeLine we’re doing just that, inverting B2C and changing the way brands and consumers communicate.

 

WHAT HAS BEEN THE MOST EXCITING PART OF STARTING IT AND WHAT HAS BEEN THE BIGGEST CHALLENGE? 

The most exciting part has been seeing the product come to life and watching as people start to gravitate to it.  There is something magical about watching others engage with the product that you built.

 

WHAT IS YOUR FAVORITE TREND OF THE UPCOMING SEASON?

The utilitarian trend is pretty awesome and we see it coming back now.

 

YOU ARE HAVING LUNCH WITH ANNA WINTOUR AND CARINE ROITFELD – WHAT DO YOU WEAR?

I would dress for me, not for them.  We believe that the consumer creates the trend, not the one person at the top.

 

ANY STYLE TIPS?

Dress in what makes you feel good.  If you feel beautiful then your style and personality will radiate from within.

 

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