WHAT INSPIRED YOU TO BECOME A FASHION DESIGNER?
I grew up with two clothiers as parents! And since I was a little child I was intrigued by the sound of my parents’ sewing machines, even if they always worked apart
because in Morocco women make clothes for women and men for men.
Having this experience as a child made me fearful but also deeply respectful when approaching fashion, because these events turned out to be a personal fact in my childhood.
I have always perceived this topic as a major taboo in my life.
In the end, this feeling triggered by the deep respect and at the same time the fear to let my own heritage down – and memories – inspired me to face things and pushed me to get to know myself better.
I SEE YOU DO MANY INTERDISCIPLINARY ARTS – HOW DO THEY COMPARE TO EACH OTHER – HOW DOES THE BALANCE OF THESE DIFFERENT AREAS EFFECT YOU BOTH AS AN ARTIST AND YOUR WORK? TO CONFIRM IT IS TEXTILES AND FASHION DESIGN, PAINTING, AND PHOTOGRAPHY.
I consider all disciplines I work with as ways to reach out to my audience.
There are many ways to get to the top of the Mountain, but each one offers you a different perspective of the journey you are taking, to transform your personal experience into universal stories that people everywhere can relate to.
Of course, all disciplines effect each other in the process.
In fashion you need to have in mind composition, balance, color, rhythms, attention points as much as when you work on a painting or a tune you have in mind.
This all to achieve the strongest possible translations of your ideas – and in my case applying universal techniques that I have learned from fine arts.
I UNDERSTAND YOU HAVE LIVED IN MANY PLACES – MOROCCO , BARCELONA, AMSTERDAM AND PARIS – HOW HAS LIVING A MULTICULTURAL LIFE INFLUENCED YOU AND YOUR WORK?
It gave me the chance to experience the different ways every culture perceives life and esthetics, earning why they all differ in the first place. That has always been my main challenge. It is sometimes difficult to live in between so many cultures, but also a great advantage because I got the chance to take distance from different cultures and understand them all, also through the power of empathy. Empathy is one quality that every human being keeps looking for. As well as in fashion, art and photography, the audience is always looking for the reflection of their own emotions in any kind of discipline.
WHERE DO YOU GET MOST OF YOUR INSPIRATION?
From experiences I have had, or mostly from those I have missed. Inspiration is everywhere, there is no specific place to get it. Taking a bus and seeing how a old woman is holding her jacket could be a reason to transform that experience into a collection… Because there is a reason why that woman was holding the jacket in that way.
WHAT IS YOUR BIGGEST CHALLENGE AS A DESIGNER?
To become universal, having the capacity to turn any story in a bridge between people.
WHAT IS THE MOST EXCITING ASPECT OF BEING A DESIGNER?
To expose yourself, to expose your own mind to the world. Is the most exciting and scary aspect that every human being and artist have to endure.
WHAT IS AN ACCOMPLISHMENT YOU ARE MOST PROUD OF?
I want to think that accomplishment is yet to come… but I am proud of being in the process of letting go of my own fear, to avoid making mistakes.
WHAT ADVICE DO YOU HAVE TO ANY STARTING OUT DESIGNERS?
Find out why you need to be a designer. Do not become a designer just because you like it and you want to be cool. There is always an element telling you you need to be whatever you want to be – and once you understand which one that is, you will enjoy the journey and people around you as well. The analysis of your journey is as important as the end of it.