Amsterdam based contributor Freya Roski met with the head of one of the top Amsterdam model agencies Tony Jones of TONY JONES MODEL MANAGEMENT. Here he talks about the next big models, what he looks for in a model, how the “ideal” beauty standard varies city to city how he discovers models and more.
HOW DID YOU GET STARTED IN THE MODEL AGENCY BUSINESS?
I was working as a model for 10 years and one day I noticed that I have a good eye for scouting new faces and models. I scouted not any random people on the street, because models are very different from the masses. I presented them within Holland which didn’t work out that well in the beginning but internationally it did go very well in a large music project.
HAS THE “BEAUTY IDEAL” CHANGED OVER THE YEARS YOU HAVE BEEN IN THE BUSINESS – IF SO HOW?
Beauty changes constantly because also fashion does so. The fashion creators lead the beauty ideal by developing with new trends every season.
HOW DO YOU FEEL THE “IDEAL” BODY TYPE AND DEFINITION OF BEAUTY DIFFERS IN AMSTERDAM VS THE BIG 4 IE -NEW YORK, PARIS AND THEN HOW DOES THE DEFINITION OF BEAUTY DIFFER IN THE FASHION WORLD VS THE REST OF THE WORLD?
Amsterdam is more commercial and many girls are a bit bigger than in the other cities like Milan. They live a very natural life standard and they are born that way, eat healthy and work out normally. This means that the girls are beautiful in that natural way and sometimes a bit bigger than in the big four cities. They are still slim but they are not starving.
WHAT IS THE BIGGEST CHALLENGE OF RUNNING AN AGENCY?
The biggest challenge is to find new hot look. That is my specialty because I do what I do and I am not looking or checking what others do. Therefore I keep on finding new looks for international clients.
WHAT IS THE MOST EXITING PART OF RUNNING AN AGENCY?
To find the look is so exciting! Especially when you notice that people actually like it. I always feel really great when I find a new interesting new look.
I KNOW SO MANY YOUNG GIRLS TODAY (AND GUYS) WOULD LOVE TO BECOME MODELS – ANY ADVICE TO THEM.
Not everyone can do modeling, but there are also many other things to do. If modeling does work out, the agent invests in you. Therefore the most important part mentally is the support of the agent to make sure that the model is all right. The agent needs to take care of this person. Sometimes it is hard to say to a model as an agent that it is just not working. But some models also take awhile until they work; therefore you have to believe in your guys. It also happens that they change into a real man and woman and suddenly they just look so amazing that they run every show.
WHAT ARE THE CHARACTERISTICS THAT MAKE AN AMAZING MODEL?
Eyes, nose and mouth are the most important parts. Some models have bigger lips or nose and it just works but some things, for example too close eyes don´t work. Also a doll kind of look doesn’t work. Personality wise a model needs to be humble for sure.
OBVIOUSLY TO BE A MODEL YOU HAVE TO BE IN TOP SHAPE- ANY ADVICE YOUR AGENCY OFFERS THE GIRLS AND THE GUYS THAT OUR READERS COULD USE ABOUT KEEPING GREAT SKIN AND A GREAT BODY?
It’s very important to go to the gym, do sports and maybe some running. When it comes to skin care, I cannot tell as much as a doctor would, but natural soap and moisturizer is the most essential beauty advise. Natural products and food, including foods you can eat are perfect for skin care. For example avocado or cucumber for your eyes is an amazing part for beauty care.
HOW DO YOU FIND/DISCOVER YOUR MODELS?
I still do scouting all over the street. It’s so much fun. But I do a lot discovering via Internet.
ANY ESPECIALLY EXCITING STORY OF A MODEL BEGIN DISCOVERED – SUCH AS JUST GROCERY SHOPPING WITH THEIR MOM AND NOW ARE HUGE.
There is a great story from a model called Jost. Somebody said that I had to see him because he would be perfect for modeling and when I saw him I thought that he is way too commercial and said no. But this person still said that I had to see that guy and I still said no, too commercial but then Jost looked so unbelievably nice. He lost weight and had a new haircut – absolutely stunning! He looked so amazing! So I ordered him to the office. Now he does it all! Now he is extremely successful and works for example for Tom Ford.
WHO ARE SOME OF THE MODEL ICONS YOU MOST ADMIRE.
I love Eman, Manora Alweigt and Suzie Parker who is from the 50s & 60s, a classic beauty that is timeless. She would be a model always. Such a timeless look. Oh yeah and Warushka is amazing.
DO YOU NOTICE A DIFFERENCE BETWEEN WORKING WITH MALE MODELS VS FEMALE MODELS?
Oh yes there is a huge difference. Guys a lot easier to handle and girls mean more in terms of a mental and financial investment. To a guy I can just say “shut up and go” but girls need much more care.