Katya Ellis has been a lover of fashion, and immersed in the Melbourne fashion scene since she was a little girl, but professionally since 2007. Initially working with labels of all sizes in Melbourne and Australia wide through her textile business – Melbourne Textile Agencies. The inspiration resulting from working with fabrics inspired Katya to develop a fashion label with design partner Sarina Zammit, called Mina & Katusha in 2008.
Seeing a gap for accessible and affordable fashion week events for emerging fashion brands, Katya founded Made in Melbourne (Fashion), and annual event promoting Melbourne’s independent designers during Melbourne Spring Fashion Week. The event has been running since 2009, and in 2013 showcased 16 Melbourne labels to an audience of over 400. This year Made in Melbourne (Fashion) has evolved to become a Melbourne designer hub.
In 2011 seeing more gaps in the market for affordable retail and marketing services for designers, Katya co-founded Gusto & Elan, a boutique designer market space in the heart of Melbourne’s independent fashion district Fitzroy. Gusto & Elan has become the go to place for Australian and International labels ready to take the brands to the next level in Australia and abroad.
2014, saw Katya organise a trade event during New York Fashion Week for Australian designers, and has many exciting projects in the pipeline.